TwoThirtyTwo started with a suggestion we weren't looking for. A friend mentioned in passing that we should start a kids wear brand, and something about it felt right immediately. So we explored it. What we found was a set of values we already held, a clear sense of what we wanted for the kids in our lives. We leaned in. Here we are.
We'd always wanted to do things differently, we just hadn't found the shape of it yet. This was the shape.
Where does the name come from? 2:32pm was the time school let out, back when we were kids ourselves. It was random. It was a little inconvenient. We still don't fully know why it stuck with us, but it did, and that's exactly why we kept it.
We built this brand on a simple idea: make something aligned with our values, led by instinct, free from all the "shoulds."
Could we do it? We had to try.
We approach it the way we approach everything else, with intention, with openness, and a healthy disregard for rules that don't serve us.
TwoThirtyTwo is that mindset, made into clothes.